Fans of Man United and Everton will unite on Sunday in protest against escalating ticket prices in the Premier League.
Before the weekend game, supporters from both clubs will convene on the Old Trafford forecourt, next to the United Trinity statue, to demonstrate their disapproval of the decision to raise prices across all age brackets.
Huge increases by United
United disclosed that tickets would be cost £66 for members for the remainder of the season, irrespective of the age bracket.
The Club's justification for the decision was that 97% of match tickets for this season have already been sold, with five age-related discounts available for all sales. From now on, all tickets will be priced at £66, regardless of seat location or age.
Manchester United Supporters Trust (MUST) responds
Following their prior warning to United's owners and the recent announcement of ticket price hikes, MUST responded with disappointment and concern.
They criticized the decision to make such drastic changes with no proper consultation with the Fans' Forum, Fan Advisory Board (FAB), or MUST.
They argued that such price increases, affecting primarily average match-going fans, fail to address the club's more significant concerns related to profitability and sustainability.
The 1958 protest - a united front against high prices
The 1958 protest group, in collaboration with Everton fans, intends to stage a peaceful protest on Sunday at 12:30pm against the club's decision to increase ticket prices.
A banner from the Football Supporters' Association (FSA) will be raised prior to the Premier League fixture.
The group argued that the price increase is a clear exploitation of the loyal fan base and criticized what they suspect to be a move towards dynamic pricing.